I’ve got a new baby! I planned and prepared for the safe arrival of my “blog post”… Now I have to take care of it. Like babies, blog posts need rest and warmth – but they also need feeding!
For every post I have written, I have “toyed” with the idea first. Will the concept work? Does the idea have legs? When is the best time to publish? What shall I call it? Once written, the post is proofread, polished, categorised, tagged, optimised, wrapped and bound with eye-catching photographs to bring the words to life. Only then is it time to schedule the delivery!
Within WordPress et al, posts can be automatically scheduled to broadcast across your social media. However, just like the first time you take your child to school, you cannot leave them at the school gates; posts need encouragement and introductions to help them settle into the world wide web.
Once my blog posts are “brought into the world”, I take additional steps to introduce them to relevant LinkedIn and Facebook groups; I “tweet” under appropriate hashtags, then I let them rest. A while later, I warm them up again – perhaps give them a new coat – and “repackage” them for Twitter under new hashtags and with fresh tweets.
Like every mum with a child in the vibrant school playground, they are hoping their little ones will be “liked”, “shared”, interacted with and commented on. This feeds them and helps them grow into strong, healthy, respected and independent blog posts.
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