SEO and Web Design Connections: Factors to Consider when Designing a Blog

Blog PictureGuest blogging at is very welcome.

My guest is Ramya Raju, a freelance web designer/writer, from India. Ramya offered to write a post all about SEO. With Search Engine Optimisation sometimes being misunderstood, I was sure you would find her tips helpful. Thank you, Ramya. 



Web design and SEO are highly interconnected. By choosing a company that offers both these types of services, you will be saving yourself a great deal of time and effort. All your SEO efforts will fail if you do not have an appropriate web design. Similarly, just having good web design alone will be of no use if it is not optimized for the search engines.

Here are a few points to demonstrate the connection between SEO and web design:

1.  SEO and user-friendly content

Web designers should bear in mind the priorities and the type of audience the website is targeting before going ahead with the designing job. Once this is clear, the website can be optimized for the targeted keywords so users can enjoy a pleasant experience. Mere “keyword stuffing” will be of no value to you and your business.

You should keep the changing SEO trends in mind and choose an able web designer or an SEO expert who can help your website grab all the attention. Including good content, relevant keywords and different variations of the main keywords can differentiate a good site from an average one.

2.  Branding and authorship

Branding can also greatly influence search rankings. Users will be able to see your website or business page while searching for a specific brand. By branding your business properly on Google+, you can get potential customers and/or connect in other ways with people who are linked with your business. Since users will be more interested in doing business with you if they are able to connect with the real person, you might like to consider including your photo on your website.

3.  Quality backlinks

Search Engine Optimisation ie. SEO
SEO – Search Engine Optimisation

Quality internal linking can go a long way in bringing more traffic to your website. You can connect with other relevant pages or content online when new content is added to your website. These can enable the search engine bots to locate and index your site by bringing superior quality backlinks to it.

4.  Great user experience

Lastly, you should try to keep your website design simple and easy to navigate. Users will be willing to share your site by bookmarking it when they are able to find the content they are looking for easily.

To conclude, there is a definite connection between web design and SEO. So, the best way to get both these tasks done professionally is by choosing a reputable SEO-cum-web designing company. A well designed website should take into account several aspects. Remember, the general goal of your website is to make more visitors visit your site and to entice them to purchase your products. To do this, you should include quality content that is correctly optimized. Since most searches are text-based, your website can be made to feature on the search results page by including keyword rich text online.


SEO Factors to Consider when Designing a Blog

When it comes to designing a website and getting huge traffic, SEO is an important aspect. The following are just some of the vital SEO aspects that should be considered when designing a blog or website.

1.  Keyword research

Know your keywords

Keyword research occupies a prime place in SEO. By knowing which words are used by people on search engines you can do this task in such a way as to derive the best results. Including good keyword-rich content can help boost traffic to your site and this, in turn, can lead to increased ROI or profits. In other words, this can help you to grow your business by generating a targeted audience for your blog.

2.  Include quality content

Visitors want to read something unique on a website. Hence you should include fresh content on your website regularly. You can improve your writing skills or hire the services of a qualified content writer to complete the job on your behalf. Visitors will keep returning to your site if they find great and relevant content.

3.  Page layout

Your web designs should be simple yet alluring so as to engage the visitors for a longer time. The layout should be simple and the use of colours and font sizes should be flat and not flashy.

4.  Create quality backlinks

You can get additional traffic to your site by including relevant backlinks from related websites. By getting backlinks to your website you can naturally increase your pagerank and drive organic traffic to your site. When you get inbound links from other websites, it is important to ensure the niche of the website. Linking to websites of a similar niche can be of great SEO value but you have to be sure not to overdo the linking process.

5.  Social media optimization

You can use social bookmarking websites like Digg, Delicious and StumbleUpon, and networks like Facebook, Google+ to boost traffic to your site or to enhance its’ online visibility.

Search engine optimisation
Books about search engine optimisation

SEO is of the utmost importance when designing your website. Even if you have a flawless or professionally designed website it will be of no value if your clients cannot find it. By keeping the search engines in mind when designing your website, you can expect better results.

You can expose your products and services to an international audience by having a well designed website. By finding a reputable company that will provide you with the best service at a good price, you can get maximum benefits from your website.

You should try to locate a web design company that is able to understand your specific needs or priorities. For this, you should be able to clearly communicate the features you require for your site as well as your goals.


Photo credit: SEOPlanter / Foter / CC BY, Photo credit: FindYourSearch / Foter / CC BY-SA, Photo credit: marciookabe / Foter / CC BY-NC


Ramya Raju
Ramya Raju

Ramya Raju is a freelance web designer/writer based in India. She has worked on a number of SEO projects and she has a good insight into creating a web design with SEO techniques incorporated.  As well as web design and SEO, she has contributed high quality articles to top class websites and blogs. Outside business, she is a part-time wildlife photographer and is a bit of an extrovert. She also likes travelling to different destinations. Contact Ramya via email at or via


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Lindsay McLoughlin has a love affair with social media. She combines these tools to great effect with her other big love – blogging! She runs a copywriting, blogging, editing and proofreading service at She loves talking to and interacting with anyone that will “listen” over social media. Check out her blog at or connect with her on social media. She’d be delighted!

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