As part of my marketing strategy to promote my proofreading, copywriting & blogging business, I spend some of my time networking. As a result, I have met some wonderful people working in all sorts of businesses. With my innate interest in “all things business” I invited Dawn Lillington, Graphic Designer at Brand New Dawn, to tell me her business story. Here it is…
Dawn Lillington from Brand New Dawn has been working as a graphic designer for nearly 30 years. The main thrust of Dawn’s experience was gained from large London agencies, where she worked with recognisable household brands such as Rover, Berol, Primark and Guinness on a range of projects including packaging, new product development and product launches. She also ran a business with a partner outside London for many years.
Throughout the course of her career, Dawn has wanted to move closer to the customer and the branding conversation. In 2010 Dawn set up Brand New Dawn in Oxfordshire with the distinct goal of bringing top agency experience, design and creativity to small independent businesses at reasonable prices. This put Dawn right in front of her clients – exactly where she wanted to be.
What is graphic design?
Graphic design is a creative process, used to convey a specific message to a target audience from the client. Dawn’s graphic design expertise is all about brand identity for ambitious companies looking to create the right image that clearly and effectively communicates with their target market.
How do you brief and work with a graphic designer?
A lot of businesses struggle with this one. They have an idea in their mind’s eye, but find it difficult to put it into words. The beauty of working with Dawn is that she can visualise her client’s needs and transform them into images and a design that speaks to their target market.
Dawn meets with the client, and she listens. She takes the time to fully understand the business’s vision and their professional values in language terms, and creates a verbal template, the “brief”, which is delivered in straightforward, jargon-free language that speaks to both parties. Once this is agreed, she works on the project herself so nothing is lost in translation and then produces a creative solution that is bang on target.
Dawn’s understanding of branding is innate. She instinctively knows how to create and develop expectations through visual designs to build a brand promise that connects with the target market. She has a quietly confident working style, founded on trust; Dawn delivers the right solution for her clients on budget and on time.
What kind of businesses does Dawn work with?
Dawn can turn her creative hand to any business; they all get the same level of care and attention, irrespective of their size.
For example, Niki Schafer’s book, “Creating Space”, teaches you how to design your calm, sane outrageously gorgeous home and your family life – both at the same time. The front cover is at once stylish, inviting and fun. You would be hard pushed not to pick it up!
The Russell Whitlock Accountancy brand sums up systems and procedures, reliability and client relationships. High Growth – “Intelligent Innovative Effective Recruitment” – is about ingenuity and fresh strategies to get to the “root” of the candidate. NP/ME Style, a jeweller and interior designer, exudes sophistication and quality – mixed with a sense of humour.
What all of these companies share is their confidence and trust in Dawn to deliver high quality images, very fit for purpose and entirely appropriate for their target market.
What’s coming up?
Dawn is currently working on plans to develop half-day brand profiling workshops. Delegates will learn the importance of brand profiling, including how to articulate both the brand essence and the brand personality. Coming from a lady with a wealth of experience working as a graphic designer, topped off with her natural ability to see right through to the heart of the brand, it might be an idea to keep your ears to the ground for the dates.
If you would like to know more about how Dawn Lillington at Brand New Dawn can help you realise the full potential for your business, please visit Brand New Dawn. Alternatively, please email email@example.com or call 07977 976369.
Photo credit: http://www.clarewestphotography.co.uk
Graphic design images supplied by Dawn Lillington, Brand New Dawn
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