Well, there’s no denying it; I get a kick out of business blogging!
I love the fact I can blog about a topic and – at the touch of the publish button – I can immediately share my post with the world. For my copywriting, editing, blogging and proofreading service it is a key marketing tool. I use my blog to “air” my writing skills but, in actual fact, each blog post supports business growth. It fuels the pipeline and builds on relationships with new and existing clients. What’s more… it’s free!
My blog posts tend to reach people before I do… Once published on my blog, the posts are transmitted to my Facebook, LinkedIn, Twitter and Google+ accounts. From there, they are tweeted, retweeted, shared and liked meaning they “Boldly go where no man has gone before…”
It is not uncommon for me to go to a networking event and meet people who are already familiar with my work, have commented on my blog posts or seen my “Writer meets…” business profile series. I must say, that’s really gratifying. For example, when I met a marketing consultant recently, I gave her my name and a brief description of what I did. She said she had seen my blog posts and was actually very familiar with my work. There was no need for any more introductions or explanations; we were able to move straight onto the next stage of our discussion immediately.
My blog posts had worked like an advance party. With courageous determination and energy, they had moved from inside my social media community crossing borders to take my messages to new people. They had warmed the path… Good work, little Trojans!
Whilst my blog posts illustrate my writing style and I thoroughly enjoy writing them, they have an important role out in the field. One of their functions is to tap existing clients on the shoulder; they remind them of my business and bring them back to my website. However, they also introduce me to new prospects, building up trust and enhancing relationships – often before I get to the people myself!
If you are thinking about blogging and how it might benefit your business, think about each post as a corporate ambassador with a distinct business message. Let them fuel the pipeline and keep your existing and new relationships informed, educated and entertained. In the meantime, if you have enjoyed meeting this corporate ambassador – my little Trojan! – feel free to tweet, retweet, share, like or comment. Remember, it’s his role to boldly go where no man has gone before!
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