Business blogs “Boldly go where no man has gone before”

Boldly go where no man has gone before
Starship Enterprise: Boldly go where no man has gone before

Well, there’s no denying it; I get a kick out of business blogging!

I love the fact I can blog about a topic and – at the touch of the publish button – I can immediately share my post with the world. For my copywriting, editing, blogging and proofreading service it is a key marketing tool. I use my blog to “air” my writing skills but, in actual fact, each blog post supports business growth. It fuels the pipeline and builds on relationships with new and existing clients. What’s more… it’s free!

My blog posts tend to reach people before I do… Once published on my blog, the posts are transmitted to my Facebook, LinkedIn, Twitter and Google+ accounts. From there, they are tweeted, retweeted, shared and liked meaning they “Boldly go where no man has gone before…

It is not uncommon for me to go to a networking event and meet people who are already familiar with my work, have commented on my blog posts or seen my “Writer meets…” business profile series. I must say, that’s really gratifying. For example, when I met a marketing consultant recently, I gave her my name and a brief description of what I did. She said she had seen my blog posts and was actually very familiar with my work. There was no need for any more introductions or explanations; we were able to move straight onto the next stage of our discussion immediately.

Business blogging
Blogging for your business

My blog posts had worked like an advance party. With courageous determination and energy, they had moved from inside my social media community crossing borders to take my messages to new people. They had warmed the path… Good work, little Trojans!

Whilst my blog posts illustrate my writing style and I thoroughly enjoy writing them, they have an important role out in the field. One of their functions is to tap existing clients on the shoulder; they remind them of my business and bring them back to my website. However, they also introduce me to new prospects, building up trust and enhancing relationships – often before I get to the people myself!

If you are thinking about blogging and how it might benefit your business, think about each post as a corporate ambassador with a distinct business message. Let them fuel the pipeline and keep your existing and new relationships informed, educated and entertained. In the meantime, if you have enjoyed meeting this corporate ambassador – my little Trojan! – feel free to tweet, retweet, share, like or comment. Remember, it’s his role to boldly go where no man has gone before!


Photo credit: San Diego Shooter / Foter / CC BY-NC-ND, Photo credit: Kristina B / Foter / CC BY-NC-ND,

2014 01 UKBA Shortlisted Image

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Lindsay McLoughlin has a love affair with social media. She combines these tools to great effect with her other big love – blogging! She runs a copywriting, blogging, editing and proofreading service at She loves talking to and interacting with anyone that will “listen” over social media. Check out her blog at or connect with her on social media. She’d be delighted!

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8 Responses to Business blogs “Boldly go where no man has gone before”

  1. How exciting to tread with conviction in unknown territory! Putting your explorer hat on and striding through a list of blogs, in order to read, comment and share their contents, will broaden your horizons and fill your knowledge base. Blogs are a free source of information that is waiting to be absorbed, understood and acted upon, so what are you waiting for? Brandish your walking stick and let’s be having you!
    Alice Elliott would like you to read 20 ways how to get more comments on your blogMy Profile

  2. Hi Lindsay,

    You are simply correct about how blogs can truly be an advance party for you especially if you are a content writer. That is just what I do with my blog. Instead of just posting about blogging I write about business generally making it really easy for clients to know that I understand this arena very well. There is no better way to do PR for your writing business than using a blog.

    Thanks for sharing.

    BTW. saw your post on LinkedIn and followed you here!
    Chadrack would like you to read How To Optimize Your Email Marketing Campaigns To Be Mobile-Friendly!My Profile

    • Thank you Chadrack. Really appreciate your comments, and thanks for following me through from LinkedIn. I think it would be fair to say that the Starship Enterprise (or this particular blog post!) is responsible for this introduction. Keep in touch.

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