Are you building a blog content plan?
What would you write about? What would it say? What would your first blog title be?
I meet people every day who battle with these questions. They can see that blogging helps cast them in the role of expert in their given field, but they are wary about taking the first step.
Blogs are there to inspire, inform and entertain. If the content on your website changes regularly you are saying to your target market: “Hey! I have some new information here… Want to have a little read?”
Given that we are at the start of a new year, I thought I might kick things off by taking the liberty of making a few blog content suggestions that might suit particular professions at key moments throughout the year:
|Month||Profession||Suggested Blog Content|
|January||Career Consultant||12 steps to getting the job you really want|
|February||Wedding Planner||Plan the perfect summer wedding in six easy months|
|March||Accountant||Preparing for the tax year end|
|April||Chocolatier||How to make the perfect chocolate Easter bunny|
|May||Nutritional Therapist||Healthy holiday eating|
|June||Personal Trainer||Exercise: Why we love it|
|July||Caterer||6 scrummy barbecue recipes your family will love|
|August||Teacher||Preparing your child for their first day at school|
|September||Personal Stylist||Dressing for your job interview|
|October||Travel Agent||Top 10 child-friendly holiday destinations|
|November||Fireman||Planning the perfect firework display|
|December||Interior Designer||Christmas wreaths make welcoming Christmas doors|
The secret’s in the seasons
For a lot of different professions, the need for their services might rise and fall according to the time of year. It’s about tuning into your customers’ mindsets and telling them what they know exactly when they want to know it.
Let’s take February from the grid. Imagine the scenario… A young couple get engaged on Valentine’s Day. They announce to the bride-to-be’s mother that they wish to be married this summer. The wedding planner is right there with a blog about planning the perfect wedding in six easy months. How opportune!
The clues are in the seasons and the months of the year as to what you – in your profession – need to be communicating at that time. For a copywriter and blogger, my clients are planning and setting goals for the next twelve months. I am publishing this blog post just at the moment when clients and prospects are puzzling with the “What shall I write?” questions in the hope that my secrets in the season’s blog content post will be helpful.
Planning takes the angst away. Are you writing a blogging content schedule for this year? Which is the most notable month for your sector? What would be your winning blog title? Feel free to share your ideas and thoughts as in the comments section. I’d love to hear your ideas.
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