Guest blogging at www.proofedbylinds.co.uk is very welcome.
My guest is Juliet Martin, a writer for Regus, a multinational company offering flexible working solutions. Juliet offered to write a post all about optimising your company for both the physical and digital realms. With Search Engine Optimisation sometimes being misunderstood, I was sure you would find her article helpful. Thank you, Juliet.
It is vital to streamline your physical business processes if you want to make a decent profit in the 21st century and you also need to maintain a highly visible presence in your chosen marketplace. In this short article, I am going to concentrate on the second of these goals and look at ways in which you can optimise your corporate image and visibility in both the physical and digital realms.
Let us assume that you are a major retailer, competing for market share with many other companies that offer similar products to yours. The following suggestions may help you to build an online and physical presence that makes your company stand out from the crowd.
The Digital Realm
- Develop an interesting website. Static sites with product information and contact details are the bare minimum that is required. In order to attract more traffic to your site you need to create fresh content that will keep people coming back month after month. Well written blogs are a great place to start and you also need to make sure that the homepage of your site has real pulling power by writing a headline that grabs people’s attention. When people search for companies such as yours online, they often only glance at each search entry so the more impact your headline has, the more likely it is that prospective customers will click on your link instead of those of your major competitors.
- Hire a professional website designer rather than using templates and automated site builders. Unless you make a real effort to differentiate your website theme from the thousands of others that people see every day, you are unlikely to hold their attention long enough for them to discover exactly what it is that your company has to offer. Encourage them to explore your site by making it visually appealing and easy to navigate.
The Physical Realm
- Encourage customers to visit your corporate headquarters. Most major retailers seem to keep their distance when it comes to face-to-face meetings with consumers. Whilst they may be more than happy to maintain an active Facebook account and answer queries via email, they seldom invite people to ask their questions in person. If you are going to try this strategy it is vital that your company is in a good location. It could even be a good idea to rent serviced office space in a prestigious part of town just to receive individual visitors and to talk to them about any issues they have with your products. In this way, you will be able to ensure that they form a positive impression of your organisation and do not disrupt the daily business that is carried out at your main headquarters.
- Develop a network of agents and service centres, if applicable, so that your customers do not have to travel long distances in order to buy your products or to have them fixed in the event that they break down. Too many companies focus almost exclusively on turnover and neglect to build an efficient after-sales service, which can make it very difficult for them to attract repeat custom.
In order to remain competitive in the modern world, it is imperative that you work on both your physical and digital presence in the marketplace. There are many experts that can help you with tasks such as using social media to promote your brand and turning customer complaints into new sales so a lack of in-house talent is no excuse for neglecting these opportunities. Pursue every available avenue to ensure that your competitors do not leave you trailing in their wake.
Img Source: http://pixabay.com/static/uploads/photo/2014/04/05/11/28/internet-315799_640.jpg?i and Img Source: http://freerangestock.com/details.php?gid=&sgid=&pid=25037
Juliet Martin is a writer from Regus. Regus is a multinational company offering flexible workspace solutions. Founded in 1989, they have 1500 business centres in 99 countries. It is now a global organisation that aims to provide only the best office spaces and meeting venues to all kinds of businesses.